Jeannette Hanna, Ikonica's co-author, is an independent brand strategist. In 1977, she helped found Spencer Francey Peters (now Cundari SFP) which grew into an internationally recognized firm in the development of branding as a strategic business asset. In her work as strategist, Jeannette has defined the role of branding beyond the conventional confines to become a true transformative process that integrates internal and external culture with economic value, social and environmental responsibility in a deep and sustained engagement with the market.

A dual citizen of the US and Canada, her vision of Ikonica grew out her affection and respect for the cultural differences that have made Canadian business distinct from its neighbour. Her background in design let her recognize that identity is expressed in a kaleidoscope of brand and design, and with a light touch, she has let the thesis develop through the rich signs and symbols of the Canadian brandscape.

Jeannette is a visiting lecturer at a number of North American business schools, including Schulich School of Business (Toronto, ON) and Thunderbird School of Business (Phoenix, AZ). She is a keynote speaker at brand and marketing conferences throughout the world. She serves as an advisor to the Toronto Alliance for the Performing Arts and the Canadian Marketing Association's Brand Council. Among the recognitions for professional achievement, she can count the Canadian recording industry's Juno Award.