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Total: 3 results found.

1. Alan Middleton
(About Us/People)
... of international advertising and marketing. With a number of agencies, including J Walter Thompson in London and Japan as CEO, he has led such marquee accounts as Bank of Montreal, Kodak, Pepsi Canada, ...
Sunday, 20 July 2008
2. The Culture Factor
(Blog/Jeannette blog)
... Canadians are far more skeptical about advertising than Americans. (Example: 44% of American agree “a widely advertised product is probably a good product.” Only 17% of Canadians would concur.) Over-hyped ...
Wednesday, 16 July 2008
3. Canadian Business Q&A
(Reviews/Print)
... with the brand is through interaction with your employees, not your advertising. How do those old models hold companies back? JH: We often think of commerce as separate from the culture, and that is ...
Wednesday, 16 July 2008