1. Alan Middleton
(About Us/People)

... of international advertising and marketing. With a number of agencies, including J Walter Thompson in London and Japan as CEO, he has led such marquee accounts as Bank of Montreal, Kodak, Pepsi Canada, ...

2. The Culture Factor
(Blog/Jeannette blog)

... Canadians are far more skeptical about advertising than Americans. (Example: 44% of American agree “a widely advertised product is probably a good product.” Only 17% of Canadians would concur.) Over-hyped ...

3. Canadian Business Q&A
(Reviews/Print)

... with the brand is through interaction with your employees, not your advertising. How do those old models hold companies back? JH: We often think of commerce as separate from the culture, and that is ...