1. Ikonica - the book
(Ikonica/Book)

Part of the joy of this book, both for us the authors, and, we hope, for the reader, is the rich visual imagery of the brandscape. In the environment of commerce, effective imagery must engage and hold ...

2. Jeannette Hanna
(About Us/People)

... of branding as a strategic business asset. In her work as strategist, Jeannette has defined the role of branding beyond the conventional confines to become a true transformative process that integrates ...

3. Alan Middleton
(About Us/People)

... Ralston Purina, IBM and Samsung. He has consulted and taught throughout the world. Now at Schulich, his special interest is defining the nature of international branding.  In 2005, Alan was inducted into ...

4. The Power of Purpose
(Blog/Jeannette blog)

Most organizations don’t realize the value of their culture as a competitive advantage. No organization can sustain itself without addressing fundamental questions about purpose (“What do we do?”), character ...

5. The Marketer's Myth
(Blog/Jeannette blog)

... with the American genius for branding and marketing. The reality is that we have an impressive roster of stars that prove Canadian businesses can compete on their own terms by leveraging indigenous advantages. ...

6. Welcome to the Canadian Brandscape
(Personal messages/Jeannette)

... as brand strategists to offer an inside look at the major players in Canadian branding, from global success stories like Cirque du Soleil to domestic upstarts like WestJet. The heart of the book is almost ...

7. Canadian Business Q&A
(Reviews/Print)

... idea of advertising and marketing. AM: There has been a huge concentration on the commercial aspects of branding. Things like a “new and improved formula,” or a focus on the imaging aspects of thebrand. ...

8. Canadian brands as corporate chameleons
(Reviews/Print)

... company of origin branding doesn't mean this approach is a winning formula for Canadian businesses, Hanna added. "They think that's the only way. That's what a strong brand is - it wears its flag on its ...

9. Login
(Collateral/YOOlogin)