1. Ikonica - the book
(Ikonica/Book)

... have been indulgent in the extreme in allowing us to create a work that defies safe categories. It's neither academic tract, another business guru's easy steps to success, coffee table book, cosy Canadiana ...

2. Jeannette Hanna
(About Us/People)

... of branding as a strategic business asset. In her work as strategist, Jeannette has defined the role of branding beyond the conventional confines to become a true transformative process that integrates ...

3. Alan Middleton
(About Us/People)

Alan's view of marketing and business spans the rigour of academe and the practical skills of commerce. He has degrees from the London School of Economics and the Schulich School of Business, and today ...

4. Coping with Climate Change
(Blog/Jeannette blog)

 The business world is facing its own climate change as the “Net Generation” (Don Tapscott’s term for those born since 1978) reshape our notions of commerce, culture and community in fundamentally new ...

5. Ikonic Clout
(Blog/Jeannette blog)

... become real competitive advantages. Eaton’s is a prime example of a brand that failed simply because it lost touch with the meaning it had enjoyed in Canadian culture for generations. Businesses that are ...

6. Genius Loci
(Blog/Jeannette blog)

... give Canadian businesses a huge sustainable advantage internationally. Ikonica identifies 11 Canadian characteristics that – taken as a whole – distinguish and shape our most successful brands in significant ...

7. The Culture Factor
(Blog/Jeannette blog)

... 140,000 more members than all of California’s 19 networks combined. Clearly, businesses need to understand the impact of cultural values on market dynamics. But few have paid attention… until now. ...

8. The Marketer's Myth
(Blog/Jeannette blog)

Canadians, especially marketers, are curiously inclined to overlook, underestimate and undervalue some of our biggest brand success stories. Many business pundits dismiss our biggest international brands ...

9. Welcome to the Canadian Brandscape
(Personal messages/Jeannette)

... thirty interviews with a “who’s who” of major business and cultural figures including Paul House (Tim Hortons), Robert Milton (Air Canada), Fred Schaeffer (McCain) and William Thorsell (Royal Ontario Museum). ...

10. Canadian Business Q&A
(Reviews/Print)

John Gray From the June 16, 2008 issue of Canadian Business magazine Canada isn’t a country with a reputation for producing powerhouse brands like Nike or Coca-Cola. But in speaking with Canadian Business ...

11. Canadian brands as corporate chameleons
(Reviews/Print)

Sarah Schmidt, Canwest News Service Published: Monday, June 30, 2008 OTTAWA - Forget the industrious beaver. Canadian businesses ought to look to the adaptable chameleon for a modern corporate model, ...