1. Coping with Climate Change
(Blog/Jeannette blog)

... of diversity. Canadian businesses that stay attuned to these cultural shifts and that learn new ways of connecting with communities (virtual and physical) will thrive. If we recognize and parlay our strengths ...

2. Ikonic Clout
(Blog/Jeannette blog)

... become real competitive advantages. Eaton’s is a prime example of a brand that failed simply because it lost touch with the meaning it had enjoyed in Canadian culture for generations. Businesses that are ...

3. Genius Loci
(Blog/Jeannette blog)

... give Canadian businesses a huge sustainable advantage internationally. Ikonica identifies 11 Canadian characteristics that – taken as a whole – distinguish and shape our most successful brands in significant ...

4. The Culture Factor
(Blog/Jeannette blog)

... 140,000 more members than all of California’s 19 networks combined. Clearly, businesses need to understand the impact of cultural values on market dynamics. But few have paid attention… until now. ...

5. The Marketer's Myth
(Blog/Jeannette blog)

... with the American genius for branding and marketing. The reality is that we have an impressive roster of stars that prove Canadian businesses can compete on their own terms by leveraging indigenous advantages. ...

6. Canadian Business Q&A
(Reviews/Print)

... capital base, so bright entrepreneurs often have to go to the U.S. to develop the business. Another problem is a lot of large Canadian businesses don’t have to compete internationally because they have ...

7. Canadian brands as corporate chameleons
(Reviews/Print)

Sarah Schmidt, Canwest News Service Published: Monday, June 30, 2008 OTTAWA - Forget the industrious beaver. Canadian businesses ought to look to the adaptable chameleon for a modern corporate model, ...