1. Ikonica - the book
(Ikonica/Book)

... first requisite in establishing viability in world markets is a sure and clear knowledge of who you are. This is not restricted to Canada; more assertive voices are emerging in all major markets. Watch ...

2. Jeannette Hanna
(About Us/People)

... internal and external culture with economic value, social and environmental responsibility in a deep and sustained engagement with the market. A dual citizen of the US and Canada, her vision of Ikonica ...

3. Alan Middleton
(About Us/People)

... of international advertising and marketing. With a number of agencies, including J Walter Thompson in London and Japan as CEO, he has led such marquee accounts as Bank of Montreal, Kodak, Pepsi Canada, ...

4. Coping with Climate Change
(Blog/Jeannette blog)

... makeup of Canada’s under-forty set, according to pollster of Frank Graves of Ekos Research, is quite different than either its US or European counterparts… more pluralistic, internationally minded, tolerant ...

5. Ikonic Clout
(Blog/Jeannette blog)

... plagued with disengaged employees or social challenges aren’t good investment risks. Investment firms are now indexing stocks of companies with strong social responsibility platforms. In Canada, the category ...

6. Genius Loci
(Blog/Jeannette blog)

Canada has rich strains of natural resources that homegrown branders have yet to fully exploit. For example, being adaptive, communitarian and international in outlook are all examples of traits that can ...

7. The Culture Factor
(Blog/Jeannette blog)

Culture, like gravity, is impossible to see but its force is inescapable. Marketers need home-grown solutions to address Canada’s unique consumer climate. Two simple examples: According to Environics research, ...

8. Welcome to the Canadian Brandscape
(Personal messages/Jeannette)

We wrote Ikonica as an exploration of Canada’s rich and unique brand heritage. Alan and I wanted to shed light on the evolution of our country’s best-known brands, from the Hudson’s Bay Company to Canadian ...

9. Canadian Business Q&A
(Reviews/Print)

John Gray From the June 16, 2008 issue of Canadian Business magazine Canada isn’t a country with a reputation for producing powerhouse brands like Nike or Coca-Cola. But in speaking with Canadian Business ...

10. Canadian brands as corporate chameleons
(Reviews/Print)

... say in their book, Ikonica: A Field Guide to Canada's Brandscape. Canadian entrepreneurs and business owners can learn plenty from the colour-changing lizard if they want to become global brands, marketing ...

11. Moonsoar
(Web Links / Reviews)

12. John Hanna
(Contact / Administrator)

John Hanna, Friend,

13. Jeannette Hanna
(Contact / Administrator)

Jeannette Hanna, ,