1. Ikonica - the book
(Ikonica/Book)

... and distasteful to the subject of our first exploration: the Canadian temperament. Paul has struck the exact right note in this book of affection, appreciation and humour.Douglas & McIntyre, our publishers, ...

2. Jeannette Hanna
(About Us/People)

... grew out her affection and respect for the cultural differences that have made Canadian business distinct from its neighbour. Her background in design let her recognize that identity is expressed in a ...

3. Alan Middleton
(About Us/People)

... the Canadian Marketing Hall of Legends, the first of its kind in the Mentor category. He has co-founded the Cassie awards, recognizing effectiveness in Canadian advertising. He is also Chair of ABC Canada ...

4. Book ad 1
(Collateral/Top slider)

  Searching for it? Ikonica is now available at all good Canadian bookstores. Or you can buy online:  ...

5. Coping with Climate Change
(Blog/Jeannette blog)

... of diversity. Canadian businesses that stay attuned to these cultural shifts and that learn new ways of connecting with communities (virtual and physical) will thrive. If we recognize and parlay our strengths ...

6. Ikonic Clout
(Blog/Jeannette blog)

... become real competitive advantages. Eaton’s is a prime example of a brand that failed simply because it lost touch with the meaning it had enjoyed in Canadian culture for generations. Businesses that are ...

7. The Power of Purpose
(Blog/Jeannette blog)

... (“How we do it?”) and relevance (“Why does it matters?”). Chaviva Hosek, President of the Canadian Institute for Advanced Research (CIFAR), describes new insights into personal, social and organizational ...

8. Genius Loci
(Blog/Jeannette blog)

... give Canadian businesses a huge sustainable advantage internationally. Ikonica identifies 11 Canadian characteristics that – taken as a whole – distinguish and shape our most successful brands in significant ...

9. The Culture Factor
(Blog/Jeannette blog)

... Canadians are far more skeptical about advertising than Americans. (Example: 44% of American agree “a widely advertised product is probably a good product.” Only 17% of Canadians would concur.) Over-hyped ...

10. The Marketer's Myth
(Blog/Jeannette blog)

Canadians, especially marketers, are curiously inclined to overlook, underestimate and undervalue some of our biggest brand success stories. Many business pundits dismiss our biggest international brands ...

11. Welcome to the Canadian Brandscape
(Personal messages/Jeannette)

We wrote Ikonica as an exploration of Canada’s rich and unique brand heritage. Alan and I wanted to shed light on the evolution of our country’s best-known brands, from the Hudson’s Bay Company to Canadian ...

12. Canadian Business Q&A
(Reviews/Print)

John Gray From the June 16, 2008 issue of Canadian Business magazine Canada isn’t a country with a reputation for producing powerhouse brands like Nike or Coca-Cola. But in speaking with Canadian Business ...

13. Canadian brands as corporate chameleons
(Reviews/Print)

Sarah Schmidt, Canwest News Service Published: Monday, June 30, 2008 OTTAWA - Forget the industrious beaver. Canadian businesses ought to look to the adaptable chameleon for a modern corporate model, ...