1. Ikonica - the book
(Ikonica/Book)

Part of the joy of this book, both for us the authors, and, we hope, for the reader, is the rich visual imagery of the brandscape. In the environment of commerce, effective imagery must engage and hold ...

2. Alan Middleton
(About Us/People)

Alan's view of marketing and business spans the rigour of academe and the practical skills of commerce. He has degrees from the London School of Economics and the Schulich School of Business, and today ...

3. Coping with Climate Change
(Blog/Jeannette blog)

 The business world is facing its own climate change as the “Net Generation” (Don Tapscott’s term for those born since 1978) reshape our notions of commerce, culture and community in fundamentally new ...

4. Ikonic Clout
(Blog/Jeannette blog)

Ikonic brands are those that go beyond product or service benefits to tap – and feed – deep, cultural roots in the community. Over time, they connect commerce, community and culture in powerful ways that ...

5. Canadian Business Q&A
(Reviews/Print)

... with the brand is through interaction with your employees, not your advertising. How do those old models hold companies back? JH: We often think of commerce as separate from the culture, and that is ...

6. Canadian brands as corporate chameleons
(Reviews/Print)

... basic fact. Trying to understand commerce independent of its context and community is akin to farming oblivious of the variables of climate and local ecology," they write in the newly released book by ...