1. Coping with Climate Change
(Blog/Jeannette blog)

 The business world is facing its own climate change as the “Net Generation” (Don Tapscott’s term for those born since 1978) reshape our notions of commerce, culture and community in fundamentally new ...

2. Ikonic Clout
(Blog/Jeannette blog)

Ikonic brands are those that go beyond product or service benefits to tap – and feed – deep, cultural roots in the community. Over time, they connect commerce, community and culture in powerful ways that ...

3. Canadian Business Q&A
(Reviews/Print)

... There has not been much discussion of the values of the organization behind the brand and the values of the community to which the brand is trying to speak. That’s important in Canada, where consumers ...

4. Canadian brands as corporate chameleons
(Reviews/Print)

... basic fact. Trying to understand commerce independent of its context and community is akin to farming oblivious of the variables of climate and local ecology," they write in the newly released book by ...