1. The Power of Purpose
(Blog/Jeannette blog)

Most organizations don’t realize the value of their culture as a competitive advantage. No organization can sustain itself without addressing fundamental questions about purpose (“What do we do?”), character ...

2. Genius Loci
(Blog/Jeannette blog)

... says: “I always say to our guys, we’re not as good as everyone tells us we are, so don’t get your head too full.” ...

3. The Marketer's Myth
(Blog/Jeannette blog)

... – names like Four Seasons, Blackberry, Cirque du Soleil – as aberrations. Other major players like McCain Foods, Umbra and Roots don’t even get nods of recognition. The myth is that Canadians can’t compete ...

4. Canadian Business Q&A
(Reviews/Print)

... in the future. Alan Middleton: A lot of the conventions of how we think about brands don’t take into account the fact we are living in an increasingly service-based economy where a customer’s main connection ...