1. Ikonica - the book
(Ikonica/Book)

... own. Maybe. But there is another context, a somewhat wider one. One of the central questions of our age is how we manage the local/global issue. Just a few years ago, Canadian brands would have been a ...

2. Alan Middleton
(About Us/People)

... Unilever and others 1989 - 1991 Executive Vice-President and Board Director, of the global J. Walter Thompson Co. advertising agency, and President/CEO J.Walter Thompson Japan KK 1982 - 1989 President, ...

3. Welcome to the Canadian Brandscape
(Personal messages/Jeannette)

... as brand strategists to offer an inside look at the major players in Canadian branding, from global success stories like Cirque du Soleil to domestic upstarts like WestJet. The heart of the book is almost ...

4. Canadian Business Q&A
(Reviews/Print)

... are very skeptical and are not just going to buy from the company that can create the most compelling brand mythology.Why don’t Canadian brands seem to do well globally? JH: Our brands do succeed, we ...

5. Canadian brands as corporate chameleons
(Reviews/Print)

... a new book suggests. Canadian entrepreneurs and business owners can learn plenty from the colour-changing lizard if they want to become global brands, marketing experts Jeannette Hanna and Alan Middleton ...