1. Book ad 1
(Collateral/Top slider)

  Searching for it? Ikonica is now available at all good Canadian bookstores. Or you can buy online:  ...

2. Coping with Climate Change
(Blog/Jeannette blog)

... the case that, “the Internet makes life an ongoing massive collaboration, and this generation loves it… They have a strong sense of the common good and of collective social and civic responsibility.” The ...

3. Ikonic Clout
(Blog/Jeannette blog)

... plagued with disengaged employees or social challenges aren’t good investment risks. Investment firms are now indexing stocks of companies with strong social responsibility platforms. In Canada, the category ...

4. Genius Loci
(Blog/Jeannette blog)

... says: “I always say to our guys, we’re not as good as everyone tells us we are, so don’t get your head too full.” ...

5. The Culture Factor
(Blog/Jeannette blog)

... Canadians are far more skeptical about advertising than Americans. (Example: 44% of American agree “a widely advertised product is probably a good product.” Only 17% of Canadians would concur.) Over-hyped ...

6. Canadian Business Q&A
(Reviews/Print)

... just not true. There is a business ecosystem just like there is a natural ecosystem. The brands that do well are good at managing their role in that ecosystem. That’s very different from the image-based ...

7. Canadian brands as corporate chameleons
(Reviews/Print)

... understand the connection between internal culture and building community connections, said Hanna. Canadian companies, she added, are particularly good at this. "Because that communitarian instinct is ...