1. Ikonica - the book
(Ikonica/Book)

... the international brandscape; it's getting interesting.  ...

2. Jeannette Hanna
(About Us/People)

Jeannette Hanna, Ikonica's co-author, is an independent brand strategist. In 1977, she helped found Spencer Francey Peters (now Cundari SFP) which grew into an internationally recognized firm in the development ...

3. Alan Middleton
(About Us/People)

... of international advertising and marketing. With a number of agencies, including J Walter Thompson in London and Japan as CEO, he has led such marquee accounts as Bank of Montreal, Kodak, Pepsi Canada, ...

4. Coping with Climate Change
(Blog/Jeannette blog)

... makeup of Canada’s under-forty set, according to pollster of Frank Graves of Ekos Research, is quite different than either its US or European counterparts… more pluralistic, internationally minded, tolerant ...

5. Ikonic Clout
(Blog/Jeannette blog)

... face if they hope to expand internationally as well. ...

6. Genius Loci
(Blog/Jeannette blog)

Canada has rich strains of natural resources that homegrown branders have yet to fully exploit. For example, being adaptive, communitarian and international in outlook are all examples of traits that can ...

7. The Marketer's Myth
(Blog/Jeannette blog)

Canadians, especially marketers, are curiously inclined to overlook, underestimate and undervalue some of our biggest brand success stories. Many business pundits dismiss our biggest international brands ...

8. Welcome to the Canadian Brandscape
(Personal messages/Jeannette)

... this mirror. And we hope that international readers will more fully recognize the contributions of a people whose distinctive tone of voice is understatement. --Jeannette Hanna  ...

9. Canadian Business Q&A
(Reviews/Print)

... one of the few western countries that actually sees immigration as a very positive thing. That means we have a very multicultural and international workforce that is linked into global markets and is not ...

10. Canadian brands as corporate chameleons
(Reviews/Print)

... international brand success stories as mere flukes, and call on other companies to learn from these case studies. Although Canadians are shaped by their environment, "business lives in denial of this ...