1. Ikonica - the book
(Ikonica/Book)

Part of the joy of this book, both for us the authors, and, we hope, for the reader, is the rich visual imagery of the brandscape. In the environment of commerce, effective imagery must engage and hold ...

2. Jeannette Hanna
(About Us/People)

Jeannette Hanna, Ikonica's co-author, is an independent brand strategist. In 1977, she helped found Spencer Francey Peters (now Cundari SFP) which grew into an internationally recognized firm in the development ...

3. The Power of Purpose
(Blog/Jeannette blog)

Most organizations don’t realize the value of their culture as a competitive advantage. No organization can sustain itself without addressing fundamental questions about purpose (“What do we do?”), character ...

4. Welcome to the Canadian Brandscape
(Personal messages/Jeannette)

... this mirror. And we hope that international readers will more fully recognize the contributions of a people whose distinctive tone of voice is understatement. --Jeannette Hanna  ...

5. Canadian Business Q&A
(Reviews/Print)

... come from? Jeannette Hanna: A lot of people complain that Canada doesn’t have any great brands. You have people like Naomi Klein, who say brands are nasty and should have no role in our society, or Andrea ...

6. Canadian brands as corporate chameleons
(Reviews/Print)

... a new book suggests. Canadian entrepreneurs and business owners can learn plenty from the colour-changing lizard if they want to become global brands, marketing experts Jeannette Hanna and Alan Middleton ...

7. Login
(Collateral/YOOlogin)

8. Jeannette Hanna
(Contact / Administrator)

Jeannette Hanna, ,  ...