1. Ikonica - the book
(Ikonica/Book)

... own. Maybe. But there is another context, a somewhat wider one. One of the central questions of our age is how we manage the local/global issue. Just a few years ago, Canadian brands would have been a ...

2. Canadian Business Q&A
(Reviews/Print)

... just not true. There is a business ecosystem just like there is a natural ecosystem. The brands that do well are good at managing their role in that ecosystem. That’s very different from the image-based ...

3. Canadian brands as corporate chameleons
(Reviews/Print)

... Hanna said. "The ability of a chameleon to adapt to its environment and its camouflage is actually one of its greatest strengths." Just because many American companies take a different tack by emphasizing ...