1. Coping with Climate Change
(Blog/Jeannette blog)

... ways. Collaboration is the clearly the modus operandi of those weaned on MySpace, Facebook, flickr and a host of other social hubs. For this cohort, community is like breathing. Tapscott and Williams make ...

2. The Culture Factor
(Blog/Jeannette blog)

Culture, like gravity, is impossible to see but its force is inescapable. Marketers need home-grown solutions to address Canada’s unique consumer climate. Two simple examples: According to Environics research, ...

3. The Marketer's Myth
(Blog/Jeannette blog)

... – names like Four Seasons, Blackberry, Cirque du Soleil – as aberrations. Other major players like McCain Foods, Umbra and Roots don’t even get nods of recognition. The myth is that Canadians can’t compete ...

4. Welcome to the Canadian Brandscape
(Personal messages/Jeannette)

... as brand strategists to offer an inside look at the major players in Canadian branding, from global success stories like Cirque du Soleil to domestic upstarts like WestJet. The heart of the book is almost ...

5. Canadian Business Q&A
(Reviews/Print)

John Gray From the June 16, 2008 issue of Canadian Business magazine Canada isn’t a country with a reputation for producing powerhouse brands like Nike or Coca-Cola. But in speaking with Canadian Business ...