1. Ikonica - the book
(Ikonica/Book)

... the market with entertainment, promise, persuasive logic and memorable character. All of this creates a chorus of compelling voices that tell the story better than we ever could. We have been supremely ...

2. Jeannette Hanna
(About Us/People)

... internal and external culture with economic value, social and environmental responsibility in a deep and sustained engagement with the market. A dual citizen of the US and Canada, her vision of Ikonica ...

3. Alan Middleton
(About Us/People)

Alan's view of marketing and business spans the rigour of academe and the practical skills of commerce. He has degrees from the London School of Economics and the Schulich School of Business, and today ...

4. The Culture Factor
(Blog/Jeannette blog)

Culture, like gravity, is impossible to see but its force is inescapable. Marketers need home-grown solutions to address Canada’s unique consumer climate. Two simple examples: According to Environics research, ...

5. The Marketer's Myth
(Blog/Jeannette blog)

Canadians, especially marketers, are curiously inclined to overlook, underestimate and undervalue some of our biggest brand success stories. Many business pundits dismiss our biggest international brands ...

6. Welcome to the Canadian Brandscape
(Personal messages/Jeannette)

... Our analysis uncovered what it takes for Canadian brands to punch above their weight in the global marketplace. We hope that Canadian readers will learn a little and laugh a little at what they see in ...

7. Canadian Business Q&A
(Reviews/Print)

... idea of advertising and marketing. AM: There has been a huge concentration on the commercial aspects of branding. Things like a “new and improved formula,” or a focus on the imaging aspects of thebrand. ...

8. Canadian brands as corporate chameleons
(Reviews/Print)

... a new book suggests. Canadian entrepreneurs and business owners can learn plenty from the colour-changing lizard if they want to become global brands, marketing experts Jeannette Hanna and Alan Middleton ...