1. Jeannette Hanna
(About Us/People)

... North American business schools, including Schulich School of Business (Toronto, ON) and Thunderbird School of Business (Phoenix, AZ). She is a keynote speaker at brand and marketing conferences throughout ...

2. Alan Middleton
(About Us/People)

Alan's view of marketing and business spans the rigour of academe and the practical skills of commerce. He has degrees from the London School of Economics and the Schulich School of Business, and today ...

3. The Marketer's Myth
(Blog/Jeannette blog)

... with the American genius for branding and marketing. The reality is that we have an impressive roster of stars that prove Canadian businesses can compete on their own terms by leveraging indigenous advantages. ...

4. Canadian Business Q&A
(Reviews/Print)

... idea of advertising and marketing. AM: There has been a huge concentration on the commercial aspects of branding. Things like a “new and improved formula,” or a focus on the imaging aspects of thebrand. ...

5. Canadian brands as corporate chameleons
(Reviews/Print)

... a new book suggests. Canadian entrepreneurs and business owners can learn plenty from the colour-changing lizard if they want to become global brands, marketing experts Jeannette Hanna and Alan Middleton ...