1. Alan Middleton
(About Us/People)

Alan's view of marketing and business spans the rigour of academe and the practical skills of commerce. He has degrees from the London School of Economics and the Schulich School of Business, and today ...

2. Canadian Business Q&A
(Reviews/Print)

... in the future. Alan Middleton: A lot of the conventions of how we think about brands don’t take into account the fact we are living in an increasingly service-based economy where a customer’s main connection ...

3. Canadian brands as corporate chameleons
(Reviews/Print)

... a new book suggests. Canadian entrepreneurs and business owners can learn plenty from the colour-changing lizard if they want to become global brands, marketing experts Jeannette Hanna and Alan Middleton ...