1. The Culture Factor
(Blog/Jeannette blog)

Culture, like gravity, is impossible to see but its force is inescapable. Marketers need home-grown solutions to address Canada’s unique consumer climate. Two simple examples: According to Environics research, ...

2. The Marketer's Myth
(Blog/Jeannette blog)

... But first we need to recognize certain traits as competitive advantages. ...

3. Canadian Business Q&A
(Reviews/Print)

... protected markets with good margins at home. JH: You need nerves of steel to succeed in the global market, and a lot of companies lose their nerve. But there are good examples too. Scotiabank went through ...