1. Ikonica - the book
(Ikonica/Book)

... have been indulgent in the extreme in allowing us to create a work that defies safe categories. It's neither academic tract, another business guru's easy steps to success, coffee table book, cosy Canadiana ...

2. Genius Loci
(Blog/Jeannette blog)

... give Canadian businesses a huge sustainable advantage internationally. Ikonica identifies 11 Canadian characteristics that – taken as a whole – distinguish and shape our most successful brands in significant ...

3. The Marketer's Myth
(Blog/Jeannette blog)

Canadians, especially marketers, are curiously inclined to overlook, underestimate and undervalue some of our biggest brand success stories. Many business pundits dismiss our biggest international brands ...

4. Welcome to the Canadian Brandscape
(Personal messages/Jeannette)

... as brand strategists to offer an inside look at the major players in Canadian branding, from global success stories like Cirque du Soleil to domestic upstarts like WestJet. The heart of the book is almost ...

5. Canadian Business Q&A
(Reviews/Print)

... necessarily afraid of the other. But we have to believe in those skills in order to capitalize on the opportunities. Isn’t the success of brands like RIM and Umbra still the exception? AM: Canada does ...

6. Canadian brands as corporate chameleons
(Reviews/Print)

... international brand success stories as mere flukes, and call on other companies to learn from these case studies. Although Canadians are shaped by their environment, "business lives in denial of this ...