1. Ikonica - the book
(Ikonica/Book)

... first requisite in establishing viability in world markets is a sure and clear knowledge of who you are. This is not restricted to Canada; more assertive voices are emerging in all major markets. Watch ...

2. Jeannette Hanna
(About Us/People)

... the world. She serves as an advisor to the Toronto Alliance for the Performing Arts and the Canadian Marketing Association's Brand Council. Among the recognitions for professional achievement, she can ...

3. Alan Middleton
(About Us/People)

... Ralston Purina, IBM and Samsung. He has consulted and taught throughout the world. Now at Schulich, his special interest is defining the nature of international branding.  In 2005, Alan was inducted into ...

4. Coping with Climate Change
(Blog/Jeannette blog)

 The business world is facing its own climate change as the “Net Generation” (Don Tapscott’s term for those born since 1978) reshape our notions of commerce, culture and community in fundamentally new ...

5. Canadian brands as corporate chameleons
(Reviews/Print)

... Canada's successful companies. The people might not be household names, but they preside over world-famous brands, including Tim Hortons, McCain Foods, Umbra, and Cirque du Soleil. A unifying element ...